At mORIGINs they understand and respect the needs of carnivorous species. Dogs and cats are carnivores. Carnivores, by definition, have the teeth and the digestive tract to deal with a very specific type of diet. This diet is of animal origin. They depend upon their prey to digest plant matter and convert it into usable, highly nutritious and easily digestible muscle meat, organs, bones, etc. This dependence is critical to their survival because their digestive tract is very short and simple in its design, and they do not have the type of teeth needed to break down plants, nuts, seeds or other non-meat sources of nutrients on their own.

mORIGINS is not the raw diet referred to as BARF. Nor is it just "any" raw diet but a superior raw diet that has been developed to come as close as possible to the diet our carnivores would find if we turned them loose and let them hunt.

The key to superior food is bioavailabilty – the extent to which nutrients can be used by the body. The most important aspect of diet for any species is the issue of bioavailability, which is different than digestibility. Digestibility studies measure the amount of input (food consumed) and amount of output (fecal matter). However, digestibility studies do not address whether or not the food source is readily available and usable by the body. In short, it is not "nutrients" per se, it is the "usefulness" of those nutrients.

AAFCO (Association of American Feed Control Officials) is the agency that regulates the pet food industry. Its nutrient profiles do not deal with the bioavailability of nutrients in any way. They look at total protein, total fats, total vitamins and minerals and assume that all of the nutrients present are being presented to the body in a way that can be utilized, an assumption that is simply not accurate. Since we know that digestion in a dog averages two hours (mouth to colon) and one hour (mouth to colon) in a cat, versus 12-24 hours in humans, cats and dogs require food that will be rapidly and properly absorbed to maximize their health. It is mORIGINS’ goal to provide just that.

SNAP is proud to be Long Island, New York’s only retailer of mORIGINS, which is processed at USDA-inspected packing plants and is guaranteed to be 100% salmonella free.

For mORIGINS pricing, click here.

INGREDIENTS:Beef muscle meat*, beef liver*, green tripe with peck*, beef lung*, beef fat*, beef heart*, beef kidney*, beef blood*, beef bone*, Vitamin A, Vitamin B12, biotin, choline chloride, folic acid, niacin, pyridoxine HCL, riboflavin, thiamine, Vitamin D3, Vitamin E, MSBC (source of Vitamin K activity), copper citrate, iodine, iron carbonate, iron sulfate, manganese oxide, selenium, zinc citrate.

* 100% range-fed cattle processed at USDA inspected packing plants

Formulated in consultation with nationally recognized zoo veterinarian, Dr. Lee Simmons.

Guaranteed Analysis:
Protein - 18% (min)
Fat - 17% (min)
Fiber - 1% (max)
Ash - 3.5% (max)
Calcium - 1%
Phosphorous - 0.8%
Moisture - 58% (max)